BMW Electronaut

The BMW Electronaut app helps BMW dealers teach, show and sell the BMW ActiveE in their stores. The person holding it might be new to electric cars, might know the technology but want to learn what makes the ActiveE special, or might be ready to lease. We designed three non-linear journeys so it works for all of them.

I worked on it as an experience designer at KBS+. It won Gold at the 2012 IAB MIXX Awards for single-execution tablet marketing.