Mustafa BagdatliDesign & technology
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Experiences / —

American Dream

Mobile destination homepage with navigation into the visitor experience.
Mobile destination homepage with navigation into the visitor experience.

American Dream, at the Meadowlands, was planned as the largest shopping mall in the United States. We designed an end-to-end digital experience strategy for its scale and the variety of experiences it hosts: wayfinding, ticketing, parking, dining and concierge. It was built on research and interviews with the audience the business defined.

Family experience map: moments, needs, and opportunities across the visit.
Family experience map: moments, needs, and opportunities across the visit.
Experience-mapping framework and two visitor profiles.
Experience-mapping framework and two visitor profiles.
Mobile wayfinding with an in-mall route.
Mobile wayfinding with an in-mall route.
Event discovery on a phone.
Event discovery on a phone.
Mobile event ticket with barcode and reminder.
Mobile event ticket with barcode and reminder.
Shared kiosk concept for browsing the destination.
Shared kiosk concept for browsing the destination.
A store-detail view on the kiosk.
A store-detail view on the kiosk.
Kiosk store search.
Kiosk store search.
Concierge tablet: customer activity and preferences.
Concierge tablet: customer activity and preferences.
Desktop destination homepage.
Desktop destination homepage.
Interactive-screen brief alongside kiosk concepts.
Interactive-screen brief alongside kiosk concepts.
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